B2B GROWTH SYSTEMS — EST. 2021_
Predictable pipeline for unreasonably ambitious B2B teams.
CogniGrowLabs runs your paid media, outbound, SEO and AI automation as one engineered system — accountable to qualified pipeline and CAC, reviewed every week.
27 active retainers across 9 markets. 1,400+ experiments last year. Every claim on this page is backed by a methodology we'll happily show you.
AVG PIPELINE LIFT / 6 MO
+312%
BLENDED CAC, YEAR ONE
−41%
CLIENT RETENTION YEAR ONE
94%
SEC. 01 — SERVICES
Every channel. One system.
Most agencies sell channels. We build the machine that connects them: paid feeds outbound, content feeds paid, and every euro is attributed end-to-end through one data spine.
Discuss your stack →01 / PAID
Paid Media & PPC
Google, LinkedIn, Meta — bid strategies governed by your CAC ceiling, creative refreshed every sprint, budget moved weekly to whatever's winning.
02 / LEADS
B2B Lead Generation
ICP research, ABM lists, intent data and multi-touch campaigns that put decision-makers in your calendar — not PDF-collectors in your CRM.
03 / OUTBOUND
Outbound & Email
Researched sequences, deliverability engineering, reply playbooks. 63% average SQL rate, because homework beats volume.
04 / ORGANIC
SEO & Content
Bottom-funnel content for queries buyers actually type, plus AI-search optimisation for the ChatGPT & Perplexity era.
05 / DATA
Analytics & Attribution
Server-side tracking, multi-touch attribution, one revenue dashboard. You'll finally know which half of the budget works.
06 / AI
AI & Automation
Lead scoring, enrichment, routing and AI-personalised nurture. The boring 80% automated; your team focused on closing.
SEC. 02 — RESULTS
Numbers our clients
show their boards.
SELECTED ENGAGEMENTS 2024–2026
METHODOLOGY ON REQUEST
METHODOLOGY ON REQUEST
CASE 01 — FINTECH SAAS · SERIES B
+312%
qualified pipeline in 6 months
€80k/mo ad spend, flat pipeline. We rebuilt targeting around intent data, killed 40% of wasted spend, layered ABM on real ICP accounts. By month six the CFO stopped asking questions.
−44% CAC5.1× ROAS+89 SQL/MO
CASE 02 — LOGISTICS · ENTERPRISE
€4.2M
new pipeline, outbound + SEO
Zero outbound motion, 100% referral-dependent. We built the list engine, sequences and deliverability infra, then caught created demand with bottom-funnel SEO. Now their #2 revenue channel.
63% SQL RATE11% REPLIES4 MO PAYBACK
CASE 03 — DEVTOOLS · SEED
3.1×
demo volume, same budget
Attribution first: we found 40% of budget buying leads that would've arrived organically. Reallocated it, automated scoring and nurture with AI — demos tripled on identical spend.
5.2× ROAS−38% €/DEMO2 WK TO LIFT
SEC. 03 — PROCESS
From audit to engine in six weeks.
01
WEEKS 1–2
Audit & revenue model
Funnel teardown, channel autopsy, data audit. We build a revenue model with agreed CAC and pipeline targets — the contract everything else answers to.
→ GROWTH PLAN
02
WEEKS 3–6
Build the engine
Tracking, creative, landing pages, outbound infrastructure, automations — wired into one attribution spine and tested before a euro is spent at scale.
→ LIVE SYSTEM
03
ONGOING
Launch & learn
Weekly sprints: 5–10 experiments across channels, killed or scaled on data. A plain-language report lands every Friday. No theatre.
→ WEEKLY SPRINTS
04
QUARTERLY
Scale what works
Winners get budget, losers get archived with learnings. Quarterly reviews against the revenue model keep everyone honest — including us.
→ COMPOUNDING GROWTH
“
We'd burned through two agencies before CogniGrowLabs. The difference is discipline: every week a hypothesis, a test, a result. Pipeline tripled in two quarters — and I can trace every deal to its source.
VP MARKETING, NORDSTACK
“
They built our outbound motion from literally nothing — list engine, sequences, deliverability, the lot. Four months later outbound is our #2 revenue channel. They write better cold emails than our SDRs did.
CEO, FLEETBIRD
“
The attribution work alone paid for the retainer. They found 40% of our budget buying leads we'd have gotten free, reallocated it, and demos tripled on the same spend. Brutal honesty, great results.
CMO, DATAKIT
SEC. 04 — PRICING
Flat retainers. Zero surprises.
Three-month minimum, cancel anytime after. Ad spend is yours, accounts are yours, data is yours — forever.
TIER 01
Launch
For seed-stage teams building their first repeatable channel.
€3,900 /mo
■ 1–2 channels (paid or outbound)
■ Full tracking & attribution setup
■ 5 experiments per sprint
■ Weekly report + Slack channel
■ Landing page CRO included
MOST POPULAR
TIER 02
Scale
For Series A–C teams turning traction into a machine.
€7,900 /mo
■ Up to 4 channels, fully managed
■ ABM + intent data programs
■ 10+ experiments per sprint
■ AI automation & lead scoring
■ Dedicated growth lead + designer
■ Live revenue dashboard
TIER 03
Enterprise
For multi-market teams with in-house functions to augment.
Custom
■ Unlimited channels & markets
■ Embedded team in your tools
■ Custom data infrastructure
■ Quarterly exec strategy reviews
■ SLA & procurement friendly
SEC. 05 — FAQ
Questions, answered straight.
The questions every B2B buyer asks on the first call — answered the way we'd answer them on the call.
First signal within 2–4 weeks of launch (week 6–8 of the engagement): cost per qualified lead trending down, reply rates trending up. Meaningful pipeline impact typically lands in month 3–4. Anyone promising SQLs in week one is lying to you — and we'd rather lose the deal than do that.
Three things. We're accountable to pipeline and CAC, not deliverables. Everything is connected — paid, outbound, SEO and automation run as one system, not four silos with four reports. And senior people only: the person in your Slack channel is the person doing the work.
You do. Always. Ad accounts, audiences, creative, dashboards, automation flows — everything is built in your workspaces under your billing. If we part ways, you keep a fully functional growth stack and complete documentation. No hostage-taking.
Retainers start at €3,900/month plus your ad spend — we recommend at least €5k/month media budget for paid-led engagements; outbound-led ones can start lower. The 3-month minimum exists because that's the honest window to build, launch and prove a system.
We tell you, early and in writing. If after 90 days the data says the model isn't working, you get a no-penalty exit, full documentation of every experiment, and our honest read on what to try instead. About 6% of engagements end this way — we publish that number because it keeps us honest.
SEC. 06 — START HERE
Get a free audit of your funnel.
Tell us where you are. Within one business day you'll get a 15-minute video walking through your funnel: what's leaking, what we'd fix first, and what it would likely return. No call required, no obligation.
Step 1You fill the form — 60 seconds
Step 2We audit your funnel & channels
Step 3Video audit + plan in your inbox, 24h
Request your audit
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